ROAR MEDIA SELECTS MYMEDIAINFO AS PREFERRED MEDIA DATABASE PROVIDER

WALTHAM, Mass., December 23, 2009 - MyMediainfo, a national provider of media databases, research and editorial calendars for public relations professionals, today announced that Roar Media has selected it as its preferred media database provider. The national marketing-communications firm will use MyMediainfo to supplement its efforts to research and target the print, broadcast and online news media, as well as to maintain its momentum in the social media space. The Miami-based agency will also use MyMediainfo to track editorial calendars for its 2010 public relations planning.

“Roar Media is known for our ability to secure highly valued positive publicity for clients in top-tier media, and we attribute our success in large part to our ability to develop highly targeted media lists and editorial calendars,” said Jacques Hart, Roar Media’s chief executive officer. “Our media relations team selected MyMediainfo after closely evaluating and testing the system and comparing it with the others on the market. Having worked for years with all the other media database providers, we immediately recognized the value that MyMediainfo brings. It’s a user-friendly solution that provides the detailed media information we need, and its support staff is always ready to help and answer questions.”

Eric Hill, president of RedEgg Solutions, MyMediainfo’s parent company said: “Roar Media was a big win for us. Roar compared us to some of the biggest names in the business, many of whom have much larger marketing budgets than we do. Our ability to come out on top based on richness of data, ease of use and customer service is a point of pride for everyone on our team, both customer-facing and back-end.”

MyMediainfo is updated tens of thousands of times per day, which helps public relations agencies such as Roar Media remain abreast of the constant changes in newsrooms. The database contains information on hundreds of thousands of journalists throughout North America, including freelancers, industry analysts, columnists, bloggers and broadcasters. The database includes LinkedIn and Twitter profiles, designed to help agencies that specialize in social media, such as Roar Media, effectively manage their programs.

Media Inquiries:
Eric Hill
(781) 466-9802
ehill@mymediainfo.com

ROAR MEDIA SELECTS MYMEDIAINFO

About Roar Media

Roar Media is a national public relations firm and digital-communications agency that combines traditional Miami public relations and advanced Internet marketing, including social media and search marketing. The Miami-based firm develops customized programs designed to support clients’ business goals. For more information, visit www.roarmedia.com.

About RedEgg Solutions and MyMediainfo

RedEgg Solutions is a national provider of media databases, including MyMediainfo, designed for public relations professionals. Founded in 2006, the company has quickly grown its client roster to include nine of the country’s top 10 PR agencies, 25 of the Fortune 100 companies and hundreds of small- to medium-size agencies, companies and solo practitioners. RedEgg, in addition to its subscription-based software and database, also offers a broad spectrum of services to support PR activities. The RedEgg team is comprised of marketing professionals with decades of experience in the PR industry. The company is located in Waltham, MA, just outside of Boston. It also has offices in California, New York, Washington, D.C., Atlanta, Chicago, Austin and India.

MyMediainfo is a media database of hundreds of thousands of journalists in North America. It’s updated in real time thousands of times per day by hundreds of researchers worldwide. Utilizing a 21st century business plan and technology, MyMediainfo offers a premier media database at an affordable price to its clients. For more information, visit www.mymediainfo.com.